A STRONGER
CHALLENGER
BUSINESS


We’re transforming to become the strong challenger business in tobacco and smoke-free alternatives.

We’re getting closer to our consumers, building brands that resonate and innovating with agility. We’re developing a high-performance culture and investing in tech and data to make better decisions, faster.

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Our 2030 strategy is focused on our priority combustible markets and building scale in next generation products.

We’re enabling stronger delivery against these priorities by becoming more consumer focused, more agile and more performance driven.

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We are a global consumer-focused business with a distinctive challenger role in our transforming industry.

We’re driving a more consistent performance from our portfolio of combustible products and focused reinvestment means we are building scale in smoke-free alternatives.

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2030 strategy to deliver shareholder returns

2030 strategy to deliver shareholder returns

On 26 March 2025 Imperial Brands hosted a Capital Markets Day in London for analysts and investors.

Chief Executive Stefan Bomhard and members of the executive leadership team provided details of the next five-year strategy to drive sustainable growth and long-term value creation.


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